A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

The Cons of Indian Education System

There was an interesting discussion on CNBC TV recently about whether the education system in India is better than the US. We have covered the pros of the Indian education system in the previous article. Now, we will discuss its cons or areas of improvement.

Areas of improvement
Most of the students in India find themselves in technical schools & colleges without their interest and passion for the subject. The result is— inefficient and dissatisfied employees. India has a literacy rate of 66%, and the budget of Indian education system is nearly Rs.1 lakh crore (US$17 billion). Indian education system is also considered to be one of the oldest in the world. Nalanda University, which was founded in the fifth century A.D., was the first university to be established anywhere in the world. Currently, Indian education system is offering the world the finest technocrats, educationists and entrepreneurs.

The statistics
There are around 3400 engineering colleges in India, which are approved by the AICTE, the regulatory body in India. The total seats available in these colleges are more than 1.1 million. Out of these engineering colleges, 65% are in the Southern India and 35% in the North. Similarly, there are around 350 medical colleges imparting MBBS degree course. Out of these 350 colleges, 160 are government colleges, and the rest are private. The total seats available in these courses are around 65,000. So, engineering, medicine, education, science, law and management are the most sought after careers in India.

Basic flaws of the system
In a random survey, it was found that most of the boys were interested in a career in engineering, whereas most of the girls wanted to become a doctor post their 10+2 graduation. It was also observed that for most of the Indian students, the choice of a career is largely influenced by parents. Young students are discouraged from going for their own chosen professions. Most of the Indians feel that the present Indian education system is gifted to them by the British, and its aim was to churn out more and more qualified servants for the British Empire.

It is a well known fact that Indian education system has serious flaws in it. There is a serious lack of functional literacy. Lack of scope for creativity is another serious flaw. Most of the curricula are based on textbook knowledge with little focus on the field. So, it is more of academics with no serious practical exposure. There are disparities in various streams. Vocational streams are always looked down upon in Indian education system and there are only three or four career options available for everyone. If you want to take up a career of your choice, you will have to rebel against your parents and society.

Old fashioned and traditional methods
Indian education system is still struggling with the chalk and talk style of teaching. Multimedia, technology and computers are not fully integrated into the education system. Another serious flaw of the system is the lack of world-class research facilities. If you don’t follow the outdated curriculum and research, you’re out of the system. This system also encourages private tuition, because of heavy emphasis on bookish knowledge and it is despite the fact that students spend around 7 to 8 hours studying in schools. It increases the tendency to mug up theory and discourages creativity and curiosity.

Lack of creativity
Most of the students are force-fed with theoretical knowledge. But, when we look at the most successful people in the world, these were the people who followed their passion at a young age. IITs are considered to be the most reputed technical schools in India, but unfortunately people go there as part of a rate race and for a better financial future rather than for some “real technical pursuit”. Even the best minds in India do not have a future plan!

Conclusion
The first step towards improving Indian education system, is to integrate technology into it as it is considered to be the best way to impart education nowadays. Teachers should be trained to use technology in the classroom. Efficient counseling should happen at high school level, so that students can take the right decision about their careers. They should be presented with all the options and streams that are available to them. Practical approach should be introduced in the classrooms as Prof. Walter Lewin did in the MIT, while teaching physics, in order to produce world-class students. Sports and extracurricular activities should also be encouraged at the school level. Parents should stop the tendency to impose a career on their children. Rather, it should be left to the students to decide what they want to choose as a career.

Discover a Real Home Based Business

Businesses from home are being used by millions of people around the world today. There are plenty of people who find working on a real home based business a great way to earn additional income without leaving the comforts of their own home. To make a work at home business successful, a person should know the niche that he wishes to target. From there, he can set up his business based on the needs of the customers. Another thing that should be kept in mind is the time that will be spent on this type of business-whether it will be on a part-time or full-time basis. This is necessary for a person to get a clearer picture on how to manage his time.In real home based business, a person will be starting at the bottom; and by building one’s reputation, more customers will be coming in. Patience is necessary when venturing in this field because it is more on trial-and-error before getting accustomed to it. Among popular businesses that are being used are Blogging, eBay, affiliate marketing, freelancing, and direct sales. These types of businesses are fast becoming popular because of the convenience they give to people.Successful real home based business depends on how a person manages his time and how well he promotes his business. Time, skill and effort should be given for a business to reach its full potential. A person should have a clear understanding on what he wants for his real home based business to be able to get maximum results.Using this method will definitely help people out with their income any time they want to. Doing something that one likes or is passionate about will give him that extra edge on managing a real home based business.